Question 4. Who would be the audience for your media product?

On a whole, the target audience for my film opening would be for young adults. Originally my target audience was people aged between 18-35, but after doing research into my target audience I found that people younger than 18 have interests in the opening and would watch and recommend the rest of the film. As a result of this, I altered the target audience from 18-35 to 16-35. To test the accuracy of my chosen age range for a target audience, I got people in, above and below the age bracket to watch the opening then asked them if they were interested. One of the individuals I asked is 15. After watching the opening, she had a buzz of enthusiasm about the film, eager to watch the rest. Although there may not be highly explicit scenes of crime and violence, if the complete film was to be made there probably would be. I don't think it would be appropriate for those under the age of 16 to see this. I also asked a few people above my target audience. Some didn't really understand the storyline, possibly because it's not a topic they would have to comprehend of go through at their age. Others enjoyed watching the opening, but said they wouldn't watch the rest of the film as it's not their 'style' of film.

Looking deeper, I found that more specifically the target audience would lean more to a male orientated audience. This is because not only is the main character is male but also during my research I found that of all the people that view thrillers, it is heavily male populated by males for this genre. Below is a graph showing the difference between people who would watch my thriller and people who would watch 500 days of summer. Although 500 days of summer isn't a thriller, it can show just how much it varies in a demographics sense.

This charts shows clearly that the female bar is the highest in general, more particularly, it is highest for females. This indicates that romantic comedies are celebrated mostly among the female category. This also would depend on age, it is more likely that it is young men to watch Mad House and older women to watch 500 Days of Summer. The results of both films contrast each other completely. It is said that females are more likely to watch films that involve romance, emotions, chick flicks etc. Whereas males tend to enjoy action, violence, blood and gore etc. Psychographically, the storyline for my opening is more relatable and generalised among the young adult population.

For this reason, I believe the target audience for my film would be young adults particularly males. Reasons why my film, and this genre in particular is male dominated is as follows: thrillers tend to shows a lot of violence; they are often quite fast moving with has many things going on at one time; most questions remained unanswered for the majority of the film.